- February 2, 2019
- Posted by: Amit Rawat
- Category: Career
Today, it is an underlying fact that all businesses need digital marketing activities to keep them alive. With the growing number of internet users, the companies need professionals to promote and expand their businesses online. That’s where digital marketing professionals come and use their set of skills to achieve growth for companies on the internet. Since the demand of digital marketers outweighs the supply, there are plenty of opportunities in the vast and versatile field. There is no shortage of opportunities in the digital marketing career.
Digital marketing is an umbrella term, and it is quite vast. It includes content marketing, Search engine optimisation, social media marketing and social media advertising. If you are going to adopt digital marketing career, then you need to be well versed with all the above terminologies. Apart from that, you need to get yourself familiar with tools such as Google analytics, Semrush and MOZ. Let’s dive deep into digital marketing and see what kind of opportunities are available for you.
Content Marketing
Content is king and content marketing is all about creating and distributing great content. Today, content comes in various formats like articles, videos, GIFs, pictures, listicles, clickbait, quizzes, Emojis and Podcasts or it could be a combination of all these. A content marketer is someone who creates and organises content for online businesses. One more thing that content marketers do is repurposing the content. Repurposing the content is taking an item of content you created and adapt it for a different purpose or place. Repurposing content is beneficial because everyone consumes content differently.
Search engine optimization
In search engine optimisation, popularly known as SEO is all about following google guidelines since 95 per cent of the searchers’ use google. SEO professional is directly involved in the process of making changes to the design, content and link structure to improve a website’s ranking and therefore visibility in the search engine’s unpaid results.
There are two parts of SEO namely Onsite SEO and Offsite SEO. Onsite SEO means building or modifying web pages so that you can optimise for the way that your website looks to end users and while also optimising for the search engine. The various activities include clear title tags, provide meta description, fill in the images and video blanks, clearly structure your URL and ensure a cohesive site structure(internal linking).
Offsite SEO include activities such as link building. Link building is the process of gaining a backlink from higher authority website. It could be manual link when you ask for it or it could be a natural link.
Social media marketing
Social media is the name given to websites and applications that enable users to create and share content with others usually via social network or people brought together by some relationship or shared interests. In social media marketing, the content that we created for businesses, websites and blogs is shared on these websites and applications. Social media marketing is about reaching the potential customers and creating engagement among the with them. There are various platforms available for social media marketing such as Facebook, Instagram, Twitter, LinkedIn, Snapchat and Youtube which are the major ones. However, there are many platforms like Google plus, Pinterest, TTlink, Twixter, etc. These platforms provide you the much needed interaction and engagement with the users and that is why social media marketing is an integral part of Digital marketing.
Social media advertising
This is about running paid campaigns on different social media channels particularly Facebook. Facebook provides facebook ads manager that can be used for running paid campaigns on Facebook. Similar sponsored posts can run on Instagram, Snapchat and Twitter.
Moreover, Google AdWords is another platform provided by Google for running paid campaigns on various Google and non- google sites.
As a social media strategist or social media marketer, you need to plan, organise and optimise these paid campaigns to bring traffic and conversion for the businesses that you are promoting.
Email marketing
Today, it is vital for businesses to keep a database of not only their customers but also of the potential customers. These databases are essential for brand awareness and reach. In Email Marketing, all the users are engaged via emails. These emails contain the content and sometimes “even call to action” regarding the businesses that an email marketer is promoting. Email marketing has been proved as one the best approaches towards brand awareness which is effective in conversion too. One of the major tools in Email marketing is “MailChimp” which customises email for customers and these emails are sent in bulk to all the subscribers. As an email marketer, you need to be creative, and you need to possess excellent email etiquette to customise great emails.
Analytics
If you are going to make a career in digital marketing, then you should know your numbers and statistics. Digital marketing analytics measure business metrics like traffic, leads and sales and whether leads become sales. With web analytics, marketers can know the effectiveness of their marketing strategies and not just the effectiveness of their website. Today, along with promotion, reading analytics is a vital skill among digital marketers. A tool like Google analytics can measure Traffic, Engagement, Conversions, click through rate, site load speed and many other metrics. There is a flood of digital marketing analytics which is an integral part of the overall marketing strategies, but a marketer should be smart enough to pick the most relevant analytics for the businesses.
The compensation in “Digital marketing career”
The compensation in this field is profoundly affected by the amount of experience you have. An entry level fresher can get anywhere between 2 Lakh – 4 Lakh per annum depending upon the company, the educational qualification of the candidate and the communication skills of the candidate.
People are entering into this industry from different streams and educational backgrounds. Even engineering students prefer to enter this industry. If you are creative and also good with numbers, then this career option seems to be legit for you.
Final words
“Digital Marketing” is a worthwhile career and if you want more insights about this career option, then you can discuss your queries with our counsellors and the mentors who are working in the same profile with big MNCs and startups. They can put you on the right career path and can even help you find better opportunities.
You can visit this for further insights about the digital marketing career from our counsellors and mentors:Click here
